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Words of Inspiration from Mr. Ratan Tata

On courage: I am, unfortunately, a person who has often said: You put a gun to my head and pull the trigger or take the gun away, I won't move my head.

On successful people: I admire people who are very successful. But if that success has been achieved through too much ruthlessness, then I may admire that person, but I can't respect him.

On leadership: It is easy to become a number one player, but it is difficult to remain number one. So, we will have to fight with a view to remain number one.

On Nano: This project (the Nano) has proven to everyone that if you really set yourself to doing something, you actually can do it.

On the need to think big: We have been. . . thinking small. And if we look around us, countries like China have grown so much by thinking big. I would urge that we all, in the coming years, think big, think of doing things not in small increments, not in small deltas, but seemingly impossible things. But nothing is impossible if you really set out to do so. And we act boldly. Because it is this thinking big and acting boldly that willmove India up in a manner different from where it is today.

On risk: Risk is a necessary part of business philosophy. You can be risk-averse and take no risks, in which case you will have a certain trajectory in terms of your growth. Or you can, while being prudent, take greater risk in order to grow faster. I view risk as an ability to be where no one has been before. I view risk to be an issue of thinking big, something we did not do previously. We did everything in small increments so we always lagged behind. But the crucial question is: can we venture putting a man on the moon or risk billions of rupees on a really way-out, advanced project in, say, superconductors? Do you restrict your risk to something close to your heart?

On innovation: Barriers to innovation are usually in the mind. If you are a little innovative or a little bit of a gambler, and you make a product which is either ahead of its time or has an evolutionary design, or has features that work into a person's perception, then you have an acceptable product.

On customers: There was a need to re-focus and look at how your customer sees you, and to pay more attention to what the customer wants rather than what you think she wants. Are you really the most cost effective producer? Are you aggressive enough to grab market share? Will you endeavour to dip your toe in the water and do something that you haven't done before?

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On questioning: I kept saying, please question the unquestionable. I tried to tell our younger managers just don't accept something that was done in the past, don't accept something as a holy cow. . . go question it. That was less of a problem than getting our senior managers not to tell the younger managers, 'Look young man, don't question me.'

On speed: Today, the world does not afford you to luxury of being a slow mover. Nor are there any holy cows. We have to be aggressive, be far-sighted enough to look into the future and we also have to be pragmatic enough to say that if we really are not in a leadership position in a particular business, we should look at exiting that business.

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