He breaks the concept down into 5 parts for you to ask yourself. Some of the answers might not come to you right away; really think about each one and take your time to answer honestly.
1. Who you are
2. What you do
3. Who you’re doing it for
4. What those people want/need
5. How they change as a result
Fast. Easy. Simple.
Adam Leipzig has overseen more than 25 movies as a producer, executive and distributor. and has produced more than 300 stage plays and live events, and he was one of the founders of the Los Angeles Theatre Center.
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